The company J. Carranca Redondo, Lda, producer of Licor Beirão, started in 1940, but the story of the liqueur is much older than that. Still without the name "Licor Beirão", it was already made in a chemist's in Louse for over a century.
But this is how the story is told: in the end of the nineteenth century, a Port wine travelling salesman, when passing Lousã fell in love for the pharmacist's daughter and it ended in marriage. At the chemist's, besides usual medicines, "natural liqueurs" were sold, according to ancient formulas that were kept in secret. In-between, a new law came into force and it prohibited the attribution of medicinal properties to alcoholic drinks. Taking the opportunity, the young man from the North carried through the autonomy of the nectars-roduction through the same artisans' ways in a small factory.
But Licor Beirão's name doesn't appear by chance. In 1929 there was a Beirão's Congress ("Beirão" is the native or inhabitant of the province of Beira, in Portugal) that took place in Castelo Branco and the liqueur was baptized like that to pay homage to the meeting.
The difficulties brought by the Second World War led to the factory's sale to a young man from Lousã, José Carranca Redondo, who worked there for some time. With a few years more than twenty and, in-between, married, he decided to invest his savings in buying the house and the secret, dedicating his life to the liqueur, which started being produced by his wife.
Since then sales never stopped increasing and the liqueur is nowadays a big success.
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